1st August 2016 | London


IDEO (pronounced “eye-dee-oh”) is an award-winning global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow. We identify new ways to serve and support people by uncovering latent needs, behaviours, and desires. Will is the Industrial Design + Project Lead from IDEO's London Office and will guide us through what makes IDEO, IDEO. / @ideo

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