6th December 2021 | London
How to Mood Board

We know that while some people may be masters of mood boarding, some of you may be less experienced, or have never attempted it before. Not to worry! Your designs won’t be judged on how neatly it’s put together, but on the idea and concept behind it. Providing we understand the idea then everything will be alright.

However, we always like to give help in hand when needed and we’ve put a document together which aims to answer some of your burning questions.

What is a Mood board?

So what even is a mood board? No, it’s not something which plays on your emotions. A mood board is a visual representation of the direction you'd like to take your creative work. It can be used in the majority of creative pursuits and is commonly used for visual design. Mood Boards can be a collection of images, colours, objects, typography examples, etc. 

This article aims to become your guiding force and your beacon of light while you're working on your visual design for the #MyIbisStyle competition.

What goes into a Mood board?

Some things to you can include in a mood board are:

  • Fonts
  • Colour Palettes
  • Patterns
  • Photography
  • Fabrics
  • Key Objects (What style of furniture, items would be in your dream IbisStyles Hotel)

Where do I get my Mood board Elements?

A mood board can contain many various sources of inspiration and direction. Try and look beyond Google Images and use screen grabs of your favourite websites, music videos, photographers. Even grab stills from videos that have settings and interiors that you enjoy (Wes Anderson anyone?). 

As you go about your daily life, you’re bound to find something interesting or something inspiring. Create a folder full of what you find so you can put them to great use later on.

The Process

While your mood board can include a wide variety of media, it's best to be selective on each project's mood board. Keep your visuals concentrated to the brief and the visual direction you'd like to go.

Mood boards can be produced in a wide variety of media! It’s best to be as selective as possible so you don’t throw too much into space. Try and make sure your visuals are always trying to communicate an idea. If there’s no reasoning behind the assets ask yourself, ‘why is it there?’.

Try to choose a base image, the image that best describes your direction for your work, and build the rest of the mood board around that image's tone and mood.

If you include text, keep it simple, easy to read, and use it as a tool to describe your work, rather then stand-in for more visual elements. A mood board should be able to communicate the idea without the need for text, so only use it if it adds something special!

How to create a Mood board?

There are many tools to create mood board such as bespoke tools, pen and paper, Adobe Photoshop, etc. The key is to use a program you're most comfortable in and could work quickly and efficiently.

Most importantly have fun. If you put your passion and creativity into an idea it shows. It’s always easy to see when a design has been made by someone who’s enjoying themselves and their process.

Here are Some Bespoke Tools to Try:

Discover More