17th October 2021 | London
10 tools to get get your side hustle off the ground

Written by Ben Mottershead

In July we saw Adam Boita, founder of Kickstart sensation Boita Bags, takes to the stage to discuss tools for a successful side hustle. Boita bags are described as 'Deluxe, modern, eco-conscious bags manufactured to the highest ethical standards without sacrificing style, function or durability.' and to top it off each bag is 100% made from recycled plastic bottles. Fifteen to be exact.

Adam started his career out at PlayStation working with Disney, Sega and Sony Japan. He launched the PlayStation 3, PSP and PlayStation Network before moving to Pernod Ricard where he headed up marketing for Absolut Vodka.

During the video, he discusses the successful launch of his Kickstarter campaign and consequently Boita Bag Co. as a brand, Adam walks us through some of his top tools and tricks, which he utilised to make sure his campaign was a success.

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At Glug we've compiled a list of some of the best and most interesting products for you to get stuck into and get the ball rolling on your own projects.

1. Stack Skills

Similar to their on-demand courses are taught by experts who’ve been on the front lines of their industries, so you can learn from their mistakes, and build on their successes.

Adam's main takeaways from being part of this platform were courses in how to crowd-fund, how Kickstarter actually works as a platform, how to work with the Algorithm, so it doesn't work against you, how to scrape all the data you've acquired from people who pledge.

Their courses also taught him handy tricks such as how to draw down and showcase every campaign that was released within the same industry, and also how to produce a histogram of every reward which was given in a price band of a similar campaign. Essentially allowing him to be super competitive and on the ball with his own offers.


2. AppSumo

Making the bold claim 'you'll never pay full price for software again' the online deals giant was created with one idea in mind, To give you the tools you need to grow your business in a way which doesn't put you out of business.

Founded in 2011 and with over 1.6k deals and 1k startups launched the company boasts some impressive numbers.


3. Stencil

Maybe not one for the designers in the room, but have you ever found yourself in a situation on your way to a meeting, or maybe you have a presentation in the morning and you need to resize some imagery, or even mock it up. 

Stencil is a ridiculously simple image creation for social media marketers, bloggers and small businesses. It serves a purpose and allows you to get your ideas across to a client quickly and effectively.


4. Rocket Lawyer

Ever been in a situation where you just wish you could have had Harvey Dent from Suits in your pocket to give you legal advice whenever needed. Despite the initial look and feel of the companies website, Adam stated that it's crammed with useful legal material and templates which, if you're starting your own business or product launch, you're going to need a lot of.


5. Xero

If you're just starting out on your side hustle chances are you're going to have to deal with money or to be more precise numbers. Most people hate numbers, remember quadratic equations when you were at school? and consequently, try and avoid situations with them whenever possible. Thankfully accountants exist to help us along the way, but what if you can't afford one?

Well, Xero is a cost-effective accountancy tool which gives businesses the tools to take care of the numbers and spend less time on accounting. Starting at £10pm with a 30-day free trial it could be the answer to all your financial needs.


6. Hunter

A personal favourite amongst the Glug HQ team, Hunter allows you to search for any company name and then gives you a list of the top emails associated with that company. If you work in the realms of Marketing, or PR you can only imagine how useful this tool could be and if you're a business owner, or starting up your own venture and trying to strum up some interest in yourself, and your product, or service you should definitely give it a try.


7. New World Stamp

Be a Pro! Sign up to stay true to your brand and get the most out of the email signature management and marketing or create a basic free signature to add a personal touch to your email.


8 & 9. LinkedIn & Facebook

Okay so they're not the most original platforms, but bear with us! Both of them have some really useful tools you may not be aware of.

Linkedin has a feature which allows you to export all your connections information and details into a handy spreadsheet which is fully GDPR compliant. As you can imagine this is very useful if you're trying to reach your connections to let them know you're launching your side hustle.

Facebook also has the above feature, but it also has handy features when it comes to setting up and operating a group. With groups, you get an array of handy insight tools and ways to talk to your members. You can also monitor similar groups to view their engagement and reach. Groups are a great way of building a community around your product, to receive feedback and create a deeper relationship between a customer and your product, or business.

10. Kick-off Labs

Go beyond landing pages. Quickly and easily set up giveaways, sweepstakes, and product launches where fans earn points and rewards for referring friends and promoting your brand!

Adam says this is a great platform to be able to set up a quick and simple landing page for your campaign, as well as run social competitions around your key products.

So that's it! A short summary of all the tools you need to get going. Obviously, experience also comes into play, but while you're studying up on how to be the worlds greatest mix-master DeeJay, I mean entrepreneur, check out the above and get yourself one step closer to getting your side hustle off the ground.



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