18th August 2017 |
Say Hi To: Adam Libonatti-Roche

We're kicking off our Glug Editors at Large with a little brief intro on our chosen ones; meet Adam Libonatti-Roche! Keep an eye out for his upcoming articles.


Twitter: @baconchin
Instagram: @baconchin

First of all… big up and congrats for being one of the very first Editors at Large ever to have been chosen in the history of Glug (hehe). How does it feel? You stoked?
I’m incredibly excited by this opportunity. I’ve not really told anyone yet because I feel the surprise might be too much for them; that’s sort of a lie, I’ve told a few.

For those Gluggers who’ve never heard of you, who are you and what do you do?

I’m Adam Libonatti-Roche - it’s probably in the title - and I’m a Social Media and Creative strategist. I’ve come a long way to even deserve being able to have a title like that but if you put the time in, you can earn it (and probably one a lot better).

Could you tell us a bit more about how you ended up doing what you’re doing now? How did you get there and what have you been up to before that?

Good grief this is going to be a yarn. Do you like yarns? I hope you do. So, I started off my career making iPhone applications, websites, games and such the like before I set up my own video game website that evolved numerous times. It was during these ‘evolves’ that I put my creativity to good use and also my know how into social media. Learnt a lot during those days and I’ll stick by the idea that you should always have side projects. I’ve learnt so much from them.

In the past, I’ve worked for The Drum where I led their social strategy and also their social initiative, #SMBuzzChat. It was a good time but now I’m freelancing around whilst working for the number one wrestling promotion in the UK, Progress Wrestling. No, that’s not a cheap plug.

Tell us something that no one knows about you…

I’m a pretty open guy so I think everyone knows everything about me. I’ve sat here from 20 minutes thinking what people don’t know about me. Get a few bourbon & cokes in me and we’ll discuss.

When you started out in the industry, what would be the one thing that you wish you knew?

That you should always just go for it. Workmates, senior staffers will always be impressed by someone who brings ‘new’ to the table.

So, maybe an obvious question, but, why Glug? What was it that made you apply?

The chance to be involved with Glug was a no brainer. Glug is the home of creative community events and as a creative, I needed to be part of it.

What will you be covering for us? (Don’t go into too much details here, just a little overview!)

Well, I like to look at life from a skewed angle. I want to investigate social media and creativity in a different way than you would read elsewhere. First article is going to be an absolute eye opener and hopefully prompt people to explore more.

Ok, and the final question… If you could choose anyone in the world, who would you wish to see on a Glug stage in 2018?

Paul Heyman. The guy is an absolute hero of mine and will officiate my eventual wedding.

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