Lisa Smith is an award-winning Creative Director with expertise across a variety of design disciplines, from branding, print and advertising to exhibition design. After joining Wolff Olins in 2011, Lisa led the firms’ creative team in the execution of the highly acclaimed re-brand of USA Today garnering a coveted Silver Lion at the 2013 Cannes Lions Awards as well as a Fast Company Innovation by Design Award. Lisa has worked across a range of categories including fashion, retail, hospitality, museums, law, healthcare and technology, for clients including Expedia, Microsoft Surface, Nixon Peabody and Getty Images
Before joining Wolff Olins, Lisa built her experience working for world-class clients. She spent five years with design consultancy Browns in London where she delivered award-winning work for Channel 4 — one of the UK’s top broadcasters — and worked on engagements for internationally renowned fashion designer Dries Van Noten, D&AD (Design & Art Direction), Magnum photographers Susan Meiselas and Bruce Gilden, and illustrator/artist Paul Davis.
Following Brown’s, Lisa worked for 2 years at the V&A, London’s largest museum of art and design where she helped develop and execute an end-to-end identity for the museum, including exhibition design. After relocating to New York 8 years ago, she joined Marque Creative where her clients included The Bon-Ton Stores Inc., Victor Alfaro, The Nolitan Hotel and Haunch of Venison.
Lisa is a high-energy, dynamic design leader with a strong vision and skill in inspiring and motivating teams.