News

10th April 2018 |
How creativity shapes culture

At Glug, we always get excited for this time of year as spring is in the air and that means there’s one thing around the corner that all creatives want to be in on... D&AD Festival. Over the past 3 years, D&AD Festival has truly become a must attend event on the industry calendar.

We caught up with the D&AD team to find out what this year is all about...

D&AD Festival isn’t your standard conference. It’s a three-day spectacular, celebrating the best creativity in the world and hosted in the heart of London’s east end – universally recognised as the capital’s most diverse area. It’s where the world’s best tech, branding, advertising and design studios make their home (and it has pretty great bagels too). We’ve got all the ideas and innovation you’d expect from any creative event, but we also have a dream team of international leading practitioners, all sharing insight, discussing beautifully crafted work and, if you’re lucky, even swapping some of their trade secrets. Obviously, we also promise parties and networking opportunities aplenty, and enough coffee to get you through it all. After all, what else would you expect from an organisation dedicated to celebrating the best creative talent in the world? 

This year the festival will address how 'Creativity Shapes Culture'. Across the keynotes, Q&As and workshops, explore creative and cultural topics: 

Human Voices — This track will discuss how we can promote creative purpose to instigate positive change and build a more inclusive world.

Failures and Successes in the Creative Process — The festival is all about creativity and at its heart is craft - be inspired by learning from the best.

Owning the Future — In a transforming world the time for excuses is over - understand how the creative industries can embrace and own the change.

Jack Agency are helping D&AD to help spread the word on the street, working with D&AD and design agency Hato on the outdoor campaign for the Festival. The original and bold posters featured work created online by the public using Hato and D&AD’s 3D animation tool, and appeared at sites across the UK – everywhere from London to Bristol, Manchester to Edinburgh. In the spirit of collaboration, D&AD will also feature submitted designs and doodles as part of this year’s Festival look and feel. Find out more and get scribbling here.

As part of Jack Agency’s partnership with D&AD, Artist Robert Montgomery will take to the stage to discuss his work with the medium of billboards, including his recent work on our Your Space or Mine project. Join Jack Agency on The Microsoft Stage at 14.45 on Tuesday 24th April to hear Robert’s unique perspective on the power of the medium, including his critique of the language of outdoor advertising and how it can effect our emotions and reality, our politics and society for good and for bad.

Want to be in on the awesomeness? 

Check out the full line-up and programme of events, plus get 15% discount on your Festival Pass by using the code: 18CONT15.

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