Our last Glug Edinburgh was a great success, and we heard from some of the great minds in the service industry.
The secret to success is giving. Most of us assume that people achieve success and then start giving back.
But what if the opposite is true? Could it be that giving first actually leads people to succeed later?
Dentsu Aegis, Brewgooder, Media Scotland, Move On… at first thought, these companies don’t seem to have much in common. Yet regardless of the industry, one key has been crucial to their success: service. They serve their clients with excellence by giving them tools to empower their lives, businesses and their own customers. They provide experiences that really work for people because they understand that true worth is determined by how much more they give in value than they take in payment.
These companies understand that there’s no intellectual property around pleasant and helpful interactions.
If we can achieve success through giving and serving, then we will be living a life of significance. There's no better way to earn the trust and admiration of a customer base, invigorate teams, and try to change lives for the better.
Make giving part of your business and life strategy. Giving is cool. Doing good is good for business.