#GlugStockholm, #1, Thursday, March 19, 2015

Hello Gluggers,

GlugHQ with the help of Soapbox & SonsFrancis FloorRider and Brand New Communication present the launch of #GlugStockholm, the first in a series of engaging, energetic and inspiring evening events of talks and pop-up shops in a friendly after work atmosphere at Obaren, central Stockholm.

We are kicking off with the theme of ‘A Swedish Production’ and speakers include North KingdomKurppa Hosk and Camp David, plus DoeBlombergGottberg and United Screens.

What a line-up!





Sonja Lakner & Ana Martins / North Kingdom

Sonja Lakner, strategic conscience and teamleader, North Kingdom.

Having grown up in the Austrian Alps, Sonja has always felt that the best view was from the top of the mountain, seeing the bigger picture.

After studies in Vienna and London and gaining some work experience there for clients like Levi’s, Nintendo, Apple and Mini, North Kingdom called her to Sweden.

And that’s where she has spent the last 7 years. As a “strategic conscience” of the company working closely with clients like adidas, Coca- Cola, Lego and Google in most of North Kingdom’s projects, making sure we don’t forget to think about the strategic and user view point in our projects.

In her role as team leader Sonja is also responsible for making sure that North Kingdom’s team stays best in class and nurtures a mindset of passion, perfection and innovation.

Ana Martins is a User Experience designer at North Kingdom. For the past five years, she has been working with great mix of projects: Through intranet portals for engineers and educational game for toddlers, Ana has learned to love the challenge of diversity and to conquer them.

Her ultimate role is to guide the team into making something that doesn’t just look crazy stunning and groundbreaking, but that is relevant to whatever users will interact with it.



Måns Jacobsson Hosk / Kurppa Hosk

Måns is co-founder of Kurppa Hosk and works as CEO and Brand Strategist. His passion is to help businesses and brands benefit from the world’s ongoing cultural, technological and societal shifts. He strongly believes that the tool for doing so is a human-centric brand approach that combines business thinking with art and technology.

Before founding Kurppa Hosk, Måns worked as a creative and a brand strategist for some of Scandinavia’s (and the world’s) leading brands such as Arla, Pfizer, Scania, Absolut Vodka, P&G, Unilever, Burger King, Warner Music and Norwegian Air Shuttle.

Måns speaks regularly at events all over the world about design as a tool for creating attractive brand experiences. He also holds a position on the advisory board of his alma mater Berghs School of Communication – recently appointed the world’s best communication school.




Åsa Riton / Camp David

Åsa’s aim in life is to merge art and film. Her visual language is experimental and unique, pushing the boundaries of the conventional, bringing it into a world of her own. Her second aim in life is world domination of course.

Åsa comes from a strong artistic background, with degrees from both Central St Martins and The Danish Film School. Her work has been shown at the Gothenburg International Film Festival, Helsinki Short Film Festival, Kulturhuset Stockholm and The London Institute of Contemporary Arts.

When she’s not filming David Lynch, The Knife or Henrik Vibskov, Åsa directs commercials, music videos and documentaries.



Fredrik Blomberg & Tommy Gottberg / DoeBlombergGottberg

We welcome the creators of Experiment Ensam to share their story of how this very successful campaign came to be.

About Experiment Ensam: Bob Dylan: Do we have more fun together with others?

In Experiment Ensam gambling company PAF investigates the role of community to human enjoyment and well-being.

One of Sweden’s, perhaps even the world’s, biggest Bob Dylan fans saw his idol perform at an arena gig – all alone. How did Fredrik find the experiment?

Did he experience complete euphoria or a feeling of emptiness creeping in when there was no one to share the experience with?



Jenny Ericsson and Nicolin Lillhage / United Screens

Founded by Stina Honkama, the former Head of Google and Youtube in Sweden, United Screens is now the biggest nordic Youtube network.

Their programs include Big Steve from Sweden, Regular Ordinary Swedish Meal Time and Tumba Ping Pong Crew.

We welcome two of their Youtube experts to share the stage and tell us all about it.




This is the first Glug in Scandinavia, so we would like to start it with a WOOP and a WHAM, so we have also invited international artists to take part in an exhibition in conjunction with the event.

Exhibitors: Tom Holmes (Competition WINNER), Murray Somerville, Nick Chaffe, Chris Flack, Eddy Davis, Ben the Illustrator, Paper Planes, Tom Cocks, Nikita Dudson, Matylda Mcilvenny, Mali Sagmoen, James Oconnell and Nathan Bolton.

Sponsor: PÅ Media






Pop-up Art Market Artists: Jessica Eriksson, Dano Marr, Oskar Palmback, Sabina Wroblewski Gustrin, Murray Somerville and Hello Von.



Glug – More Notworking™ than Networking

Glug is a series of events for the design and creative community. Our showcase event is held in London but there are now 10 other events around the world.

Based around a series of talks and informal networking, Glug has become one of the most exciting, credible and well attended creative events around.

Established in 2006, it’s an eclectic mix of people from all creative walks of life; from digital design, illustration, advertising, cutting edge creative technology through to fashion and architecture.

Glug started five years ago as a handful of mates talking shop in an East London pub. Six years later it’s now a regular global event with over 10,000 signed-up members on MeetUp.

Over this time we’ve had great talks, film preview, live art, installations and exhibitions from the likes of Airside, Anthony Burrill, Baiyon, Dixon Baxi, I Love Dust, Jason Bruges Studio, Mainframe, Marc Kremers, Noma Bar and Why Not Associates. Alongside these regular Glugs, we’ve also run events in conjunction with Arts & Business, D&AD, DAHRA, GameCity and Pick Me Up.

More Notworking than Networking™

Please note: Refunds will only be processed if the event is cancelled or moved to another date.


About the hosts:

(From left: Jenny Theolin, Clara Nordlander Wiberg, Johan Theolin and Emma Egnell)

Jenny Theolin of Soapbox & Sons, who after 14 years living and working in London moved to Stockholm with the ambition to break down international borders and bridge creative gaps.

Together with Clara Nordlander Wiberg, owner of newly founded production company, shop and gallery Francis Floor, her brother Johan Theolin, MD and partner at Rider Eventmarketing, and Emma Egnell, founder of Brand New Communication, they aim to launch #GlugStockholm with a bang.




Poster Winner:

Well done to Tom Holmes for his magnificent Glug Viking illustration, check out his Twitter feed here and his website over here.







Soapbox & Sons
Soapbox on Twitter
Soapbox on Facebook

Francis Floor
Francis Floor on Instagram
Francis Floor on Facebook

Rider Eventmarketing
Rider on Facebook

Brand New Communication
Brand New on Facebook

Glug on TwitterFacebook, & Instagram


Glug – Notworking™
London, Beijing, Birmingham, Brighton, Edinburgh, Oxford, Leeds, Auckland, Stockholm & NYC.

See you at the bar!

#GlugEdinburgh, ‘Risky Biz’, 14.4.15

Tuesday 14th April 2015
The Bongo Club, 66 Cowgate, EH1 1JX
By bringing together creatives & techies for an evening of inspiration and informal networking, Glug is based around a series of talks by practitioners & entrepreneurs from different creative disciplines. This April we explore the theme of ‘Failure’ and that to succeed and follow our passion we must accept the ups and downs and bumps in the road. As Thomas Edison quoted ‘I have not failed. I’ve just found 10000 ways that won’t work.’
We are delighted to be joined by Jakub Michalski [Co-founder of Future Positive], Rachel McCrum [Rally and Broad], James Jefferson [Creative Director & Co-founder of Equator], our final speaker TBC.

James Jefferson [Creative Director & Co-founder of Equator]

I’m James (Jefferson); Creative Director and Co-founder of Equator. I’m frank; I’ve always worked hard and said what I think. My career is simple – together with John and Garry, I have designed and built a proper integrated agency. One with a digital heart. We weren’t born yesterday – our user-focused approach has generated billions in incremental business for our clients since 1999. We are full of youthful excitement – the digital revolution, we are lucky to be living and working in, inspires and drives all of us everyday.
We call ourselves a digital-led integrated agency. Which means we are uniquely able to join-up the dots across all media. Today, we have a team of about 130 amazing digital experts in the UK and an annual turnover of around £10m. We are still hungry. We are taking our magic formula to the US with the recent launch of a studio in New York.
Follow James @jamesjefferson & Website:

Jakub Michalski [Co-founder & Editor of Future Positive]

Originally from Wrocław, Poland, Jakub moved to Edinburgh 9 years ago. With a background in events and marketing, Jakub built up the bulk of his experience at one of Europe’s leading digital marketing agencies. Jakub is the co-founder and editor of Future Positive, an online platform featuring creative businesses and projects from around the world, and Future Positive Studio (, a multidisciplinary creative and digital studio specialising in content creation, digital strategy and social outreach.
Follow @FuturePositive_ & Website:

Rachel McCrum [Rally and Broad]

Rachel McCrum landed in Edinburgh in 2010, via Manchester, New Zealand, Oxford and a small seaside town in Northern Ireland called Donaghadee. She has worked as a poet and performer in Scotland, Greece and South Africa. Her first pamphlet ‘The Glassblower Dances’ won the 2012 Callum MacDonald Award and she is currently one half of Rally & Broad, Scotland’s cabaret of music, words and lyrical delight. Failure and picking oneself up again afterwards has been an important part of her practice and her career, and she is a big fan of dusty knees.
Follow Rachel @KickingParis & Website:

#GlugLeeds, ‘Northern Soul’, 24.3.15

Glug Leeds is almost here!

We’re very excited to announce that we’re bringing Glug to Leeds this in 2015.

We want to celebrate the wonderful creative talents in North and create an event where all our creative brothers and sisters can meet, inspire and collaborate.

The theme of the first event will be ‘Northern Soul’ if you’re a creative with a passion for working and living in the North then this is the place for you.

If there is a certain Northern-based someone and/or agency you would love to hear talk, feel free to recommend him/her/them. Also, we will have space for stalls in our mini arts market, so if anyone would like to sell their wares at our event, then get in touch.

Email us here

Tuesday 24th March

Belgrave Music Hall, Leeds. LS2 8JP (Map)
From 6 – 9pm for talks followed by drinks and chat at the bar until late

How much:
Ticket offer: £5 per ticket for early birds booking in Feb & £7.50 standard price thereafter.
(Ticket price includes; 2 drinks and a choice of either burger and chips or 2 slices of pizza.)

Get Tickets





Jonathan Sands (Chairman)


Andrew Lawrence (Global Creative Director)


Sarah Dear (Managing Partner)


Elmwood is the world’s most effective brand design consultancy. A bold statement, but true. We’ve won more Design Effectiveness Awards than anyone else in the history of the scheme, recognition of our work’s commercial success. Elmwood began as a small, local agency in 1977, and whilst we now have studios in Leeds, London, New York, Singapore, Hong Kong and Melbourne, we’re still very much independent.

We work right across the board from insight and strategy, to creative and design, and can tick off a long list of sectors including retail, government, sport, media, FMCG, B2B and more. Our joint ventures also mean we can offer specialist services in sustainability consulting, industrial design and environmental design.

So that’s Elmwood in a nutshell for you – there’s plenty more at
Speakers the night:

Jonathan Sands (Chairman), Sarah Dear (Managing Partner) & Andrew Lawrence (Global Creative Director)

Visit Elmwood & Twitter


Duke Studios


Laura Wellington and James Abbott Donnelly founded Duke Studios in 2011 with an extraordinary, two fold vision. First, to build an inspiring, exciting and inclusive co-working space in which creative individuals across different sectors could work. Second, to turn this space into a creative hub in order to facilitate knowledge exchange, encourage networking and spark collaboration on joint projects with the aim of nurturing talent and watching it grow.

4 years on and Duke Studios is now home to a wide range of Creatives from many different fields – Web Developers, Software Developers, Online Marketing & Management for the Music Industry, Actors Agency, Designer Makers, Commercial Interior Designers, Retail Designer, Photographers, Film Makers, Music and Event PR, Architect, Graphic Designers, Illustrators, Landscape Architect, Copywriters, Art Directors, Makers, Travel Writer, DJs, Record Label, Producers, Service Designers, SEO Professionals, PPC Marketeers, Tech Startups, Bloggers in Music, Fashion, Food and Design.

Making it a pretty nifty creative powerhouse.

Speakers on the night:

Designer & Studio founders,
Laura Wellington & James Abbott Donnelly.

Visit Duke Studios & Twitter


Home Agency

Home began life in a loft space with six people in 2002 as an advertising and design agency.

Home Agency

Rich Marson_Home Agency

Today it is 160 strong, spread across Leeds, London, Gibraltar and Sydney and has evolved into an agency designed for engaging people, anywhere they choose to interact with brands.

It integrates and specialises across the full spectrum of marketing communications, through advertising, search, media, UX, technology, design, experiential, social and of course whatever may come next.

Home is responsible for the marketing communications of many a household name. Featured on the RAR, it is DADI award winning, a Google Partner and also listed in last year’s Sunday Times Virgin Fast Track 100, and ranked 3rd in the Top 50 agencies in the North to boot.

Speaker on the night:

Rich Marson – Planning Director and Founder

Visit Home Agency & Twitter


The Great British Exchange

GB Exchange_logo_CRP

Matthew Hopkins_Great British Exchange

The Great British Exchange is passionate about British products, British manufacturing and supporting British industry, promoting it in the UK and overseas. As an online business-to-business distributor of British products, The Great British exchange sources new to market British products and sells to a UK and international network of independent and small chain retailers. It is exclusive to retailers and British producers. Retail buyers can find new, British made items and learn the story behind each piece. By having one account, one point of contact and one order process retailers are free to browse products and select those that will give them exclusivity in their area. The Great British Exchange is a safe and secure route to market for British producers who want commercial sales. The Great British Exchange will commence trading Spring/Summer2015.

Speaker on the night:

Matthew Hopkins – Managing Director and British Branding Advocate.

Visit The Great British Exchange & Twitter

A word about our generous sponsors

Diva Telecom


Diva Telecom are experts in bespoke telecoms solutions you can count on Diva Telecom to reduce costs, increase efficiency and improve the way you communicate. Whatever telephony services your business requires they’ve got it covered with a unique product offering of SMS solutions, Conferencing solutions, International and UK inbound numbers to make your business stand out, as well as standard telephony services such as calls and lines.

Keep an eye out for the Glug event reminder texts powered by Diva Telecom.

Manifest Comms


Manifest is an integrated marketing communications agency born from the desire to inject innovation and energy into every project.

From the company’s inception in 1999 to the ever-expanding client roster of the present day, Manifest has applied clarity of thought and expertise to put the needs of the client first. With offices in Leeds, Manchester and London, Manifest doesn’t limit itself by sector, industry or scale. Whether B2B or B2C; whether retail, construction, sport, fitness or food and drink; whether major multi-national player or small start-up, it strives to provide an irresistible double: the refined, focused knowledge of a sector specialist combined with the wider perspective of a company grounded in modern marketing strategy and design.

Visit Manifest Comms


Your Hosts

Hannah O’Sullivan

Hannah O’Sullivan


Martin Farrar-Smith

Martin Farrar-Smith